TaxStringer

10,000 average sends
30% average open rate

TaxStringer, NYSSCPA’s monthly tax e-newsletter, delivers articles and commentaries covering various aspects of taxation that are of interest to NYSSCPA members. Highlights include individual and corporate tax analysis, tax news, tax cases, upcoming tax committee meetings and continuing professional education. Banner space within this targeted e-newsletter will position your message alongside tax content NYSSCPA members are reading each month.

Two ad sizes available in each issue of the TaxStringer.

 

 

 

 

 

DISPLAY AD RATES & SPECS

Placement
Size
3 Months (total)
6 Months (total)
12 Months (total)
Top Banner

Banner at the top of the page
2 positions available per month

 728 x 90px

$2,400

$4,080

$7,080
E-Newsletter Banner

Banner within the E-newsletter
2 positions available per month

 660 x 140px

$2,400

$4,080

$7,080

Maximum file size: 350 kilobytes

Format: JPEG, GIF, Animated GIFs accepted.

Looping Animation: Animated GIFs must be Web-ready and 10 seconds. Flash not accepted.

Submit Art to: sendmyad@theygsgroup.com

Rates are net.

TaxStringer: New Sponsored Content Opportunity

Reach more than 10,000 CPAs and financial professionals with your whitepapers, webinars, and more! NYSSCPA’s sponsored content opportunities in TaxStringer places content message alongside articles and information from the Society.

Placement
Size
3 Months (total)
6 Months (total)
12 Months (total)
Sponsored Content

Limited to 1 per
 e-newsletter

Advertiser submits an image and text to be included for one week.

  • Image size: 300 pixels x 100 pixels JPEG or GIF (Can be your logo or another image).
  • URL: Client must also submit a url address for the items to link to.
  • Text: Should be centered on the left side of image. 5 sentences max.

$3,000

$5,100

$9,000

NYSSCPA retains the right to edit and approve content before posting. Advertiser agrees that content should focus on information, findings, analysis or case study in an objective way that both benefits and informs the audience. The content presented should not solely focus on the direct promotion of a company, product or service. Content should have a general benefit to CPAs and related professionals.

Rates are net.

Deadline: Advertising contracts and materials are due by the 15th of the previous month for ads to go live by the first of the month.