The Trusted Professional 

 

The Trusted Professional reaches approximately 14,000 NYSSCPA members bi-monthly with in-depth coverage of NYSSCPA news, services and events.
This newly digitized newspaper keeps readers aware of legislative, regulatory and administrative developments, particularly as they concern tax and audit policies and accounting practices of New York State. Available in both a PDF and digital edition format, it also provides information on regulatory and ethical standards of the profession and helps keep readers informed of key issues and changes that affect New York CPAs. Also featured are sections devoted to the educational, recreational and professional activities of each of the Society’s 15 chapters. Promoted through NYSSCPA’s App, e-newsletters and social media, The Trusted Professional digital edition allows advertisers to reach New York CPAs alongside content that is necessary for their practice. 
 
Double your exposure by being featured in both the PDF and among the article pages of the digital version*.

Editorial Calendar

Issue
Ad Close
Art Due

Jan./Feb. 2022

Dec. 14, 2021

Dec. 20, 2021

March/Apr. 2022

Feb. 1

Feb. 7

May/June 2022

March 22

March 28

July/Aug. 

May 24

May 31

Sept./Oct.  July 26 Aug. 2
Nov./Dec. Sept. 27 Oct. 4

RATES

 
1x
3x
6x

Full Page with Full page between articles in the digital version

$1,760

$1,585

$1,425

1/2 Page with Top Leaderboard Banner in the digital version

$1,496

$1,342

$1,205

1/3 Page with Middle Rectangle Banner  in the digital version

$1,265

$1,140

$1,023

1/4 Page with Footer Banner  in the digital version

$1,073

$963

$870

1/8 Page with Footer Banner  in the digital version

$905

$808

$688

*Both versions are included in your purchase.
Rates are net

 

SPECS

Placement
Size

Full Page

9.875" x 13.75"

1/2-Page Horizontal

9.875" x 6.5"

1/2-Page Vertical

4.85" x 13"

1/3 Page

9.875" x 4"

1/4 Page

4.85" x 6.85"

1/8-Page Horizontal

4.85" x 3"

Rates are net

Digital Edition Specs

Placement
Size

Full Page

320 x 480

Top Leaderboard

650 x 80

Rectangle

300 x 250

Footer

728 x 90

 

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NYSSCPA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701