The CPA Journal

Frequency: Bionthly

The NYSSCPA’s flagship publication,The CPA Journal, "The Voice of the Profession,"provides analysis, insight, and debate on current developments and key issues in the profession relevant to CPAs in public practice, industry, government, and education. The CPA Journal has earned its reputation as an objective, balanced source of information on issues of interest to all CPAs, including accounting, auditing, taxation, finance, management, ethics,estate planningand technology.

Through its editorial and review processes,The Journal ensures high-quality technical content relevant to practitioners, educators, regulators, students, and other financial professionals. Reach the greatest number of business advisors in the most important business state in the nation with The CPA Journal!

The CPA Journal is more than just a resource for NYSSCPA members: It reaches nearly every state in the US with International readership in the UK, Canada, Australia, Bahamas, Egypt, Germany, Indonesia, Japan, Netherlands, New Zealand, Philippines, Korea, Spain, Taiwan, and Thailand.

Advertise within The CPA Journal to connect with decision-makers:
  • 60% of members are VP/Senior level management or higher.
  • 10% of the readership is outside of NY
  • CPAs outside of New York request to access The CPA Journal (95% of the content is national).
  • Access to The CPA Journal is one of the top drivers of membership in the Society.
  • The CPA Journal has more than 30,000 readers and the highest percentage of CPA-advisory firm partners and senior corporate financial executives. (Not including the AICPA)

 

Editorial Calendar

Issue
Editorial Highlights
Ad Close
Art Due

October/November 2020

Special Issue: 90th Anniversary of The CPA Journal and Annual NYSSCPA Tax Software Survey

  • Leading standards setters, regulators, and professionals gather to discuss the past, present and future of the profession 
  • Luminaries fill the pages with their perspective and predictions
Sept. 1, 2020 Sept. 2, 2020

December 2020/January 2021

Special Issue: 5th Annual State of the Profession

  • Survey examines new features and tools as well as member satisfaction with existing products
  • Covers new products, new apps, and planning tools. 
  • Includes unique to The CPA Journal content from the Rosenberg practice management survey.
  • Merger and acquisition trends, new business opportunities
  • Retirement and transition issues; telecommuting, soft skills, managing young professionals; 
  • Best practices in management; selection, recruitment, and retention of staff; dealing with staff shortages 
  • Gender and diversity issues in accounting firms
  • Predictions for 2021 from the election results
Dec. 4, 2020 Dec. 11, 2020

February/March 2021

Tax & Accounting Outlook

  • IRS initiatives and priorities—criminal investigation, bankruptcy, and offers in compromise 
  • Critical new issues in tax preparation and planning  - filing season issues
  • Data analytics, audit quality, and audit failure
  • Updates from SEC, PCAOB, ASB, IIASB, FASB, IASB,  and others
Feb. 5, 2021 Feb. 12, 2021

April/May 2021

Ethics, Not-for-Profit Organizations and Government Financial Reporting

  • How to mitigate risks and identify high-risk areas. 
  • Virtual currencies, tax liability, anti-money laundering and penalties, updates on IRS offshore regulations and assessments, FATCA issues
  • Exempt organizations 
  • Government accounting and reporting
Apr. 5, 2021 Apr. 12, 2021

June/July 2021

Technology

  • Cybersecurity 
  • Big data and artificial intelligence—where are we? 
  • Fallout from high-profile data breaches
  • Transformational issues—virtual auditing, outsourced auditing practices 

June 4, 2021

June 11, 2021

August/September 2021

Sustainability & Education

  • Focus on integrated reporting and the six capitals
  • Trends in reporting by public companies -EU Nonfinancial reporting directive
  • Back to school” issue focusing on education issues 
  • Changing the accounting curriculum to keep it relevant
  • Bringing practitioners into the classroom, bringing academic research into practice
  • Diversity & inclusion in schools and the pipeline

TBD

TBD

October/November 2021

Tax Update & Annual NYSSCPA Tax Software Survey

  • Survey examines new features and tools as well as member satisfaction with existing products
  • Covers new products, new apps, and planning tools. 

TBD

TBD

December 2021/January 2022

Practice Management & 6th Annual Practice Management 

  • Includes unique to The CPA Journal content from the Rosenberg practice management survey.
  • Merger and acquisition trends, new business opportunities
  • Retirement and transition issues; telecommuting, soft skills, managing young professionals; 
  • Best practices in management; selection, recruitment, and retention of staff; dealing with staff shortages 
  • Gender and diversity issues in accounting firms

TBD

TBD

 

 

 

 

RATES

COLOR
1x
3x
6x
12x

Cover 4*

-

-

-

$6,795

Cover 2*

-

-

-

$6,395

Page 1*

-

-

-

$6,395

Cover 3*

-

-

-

$6,195

Full Page

$5,770

$5,515

$5,265

$4,745

1/2 Page

$4,360

$4,285

$4,050

$3,895

1/3 Page

$3,345

$3,140

$3,040

$2,995

1/4 Page

$3,020

$2,835

$2,735

$2,695

1/6 Page

$2,795

$2,635

$2,630

$2,485

BLACK & WHITE
1x
3x
6x
12x

Full Page

$3,850

$3,595

$3,345

$2,785

1/2 Page

$2,435

$2,285

$2,175

$1,795

1/3 Page

$1,565

$1,525

$1,485

$1,295

1/4 Page

$1,285

$1,215

$1,111

$999

1/6 Page

$915

$855

$795

$675

*Other guaranteed positions additional 10% 
*All premiums are four color and are non-cancelable
Rates are net

SPECS

Placement
Size

Full Page (Bleed)*

Bleed: 8.25" x 11.125"
Trim: 8" x 10.875"

1/2-Page Island

4.75" x 7"

1/2-Page Horizontal

7" x 4.75"

1/3-Page Vertical

2.25" x 10"

1/3-Page Square

4.5" x 4.75"

1/4-Page

3.5" x 4.75"

1/6-Page

2.25" x 4.75"

*NOTE: Trim size of publication is 8" x 10.875". For bleed, extend artwork 1/8" beyond all four edges, to arrive at Bleed Size above. Keep all text elements at least 3/8" inside all edges.

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NYSSCPA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701

Classified Ads

The CPA Journal reaches more than 26,000 CPAs, practitioners, educators, regulators, students, and other financial professionals.

The CPA Journal accepts line classified advertising and display advertising. The categories available for classified advertising placement include: Financial Accounting & Audit Services, Legal Services, Peer Review Services, Positions Available, Practice for Sale, Professional Opportunities, Situations Wanted, Space for Rent/Real Estate, Tax Consultancy.

CLASSIFIED DISPLAY AD RATES

COLOR
3x
6x
12x

1/2 Page

$1,350

$1,150

$960

1/3 Page

$1,000

$875

$750

BLACK & WHITE
3x
6x
12x

1/2 Page

$1,200

$1,050

$900

1/3 Page

$900

$800

$650

1/6 Page

$600

$550

$475

Rates are net

CLASSIFIED DISPLAY AD SPECS

PLACEMENT
SIZE

1/2-Page Island

4.444" x 7"

1/2-Page Horizontal

7" x 4.444"

1/3-Page Vertical

2.139" x 9"

1/3-Page Square

4.444" x 4.75"

1/6 Page

2.139" x 4.75"

Line Classified Ad Rates

First 20 words: $120. Each additional word: $7

Submitting Files

Line Classified: Line classified ads are set solid with the lead phrase set in bold. No other type variations, illustrations, or borders are permitted.

Production: Line classified ads are set by the publisher. Submit only the text you want to appear in the publication. A proof will not be supplied.

Counting for line classifieds: Two initials are considered a word. Each abbreviation is considered one word, symbols count as one word. Figures consisting of dollar signs and five numerals or less are considered one word. Telephone numbers with area codes are considered one word. Web and email addresses are considered three words.

Submission: 

Submit line classifieds directly to sendmyad@theygsgroup.com

Thought Leadership

More than 30,000 CPAs rely on The CPA Journal to serve as “the voice of their profession”. It is their most trusted professional resource and delivers pertinent news and information in the areas of accounting, tax, audit, practice management, and more.

Now you can share your organization’s thought leadership by providing sponsored content that will appear among the featured articles! The CPA Journal’s sponsored content opportunities provide alignment with the association and a platform for subject matter experts from the sponsoring organization.

A La Carte:

1 Full Page: $5,800

2 Page Spread: $9,000

 

Integrated Packages:

Option 1: $9,000 Integrated Package - VALUE $12,670
  • 1 Full Page Thought Leadership
  • 1 Full Page 4-Color Ad
  • 1 Month of Digital Thought Leadership on The CPAJournal.com
Option 2: $13,000 Integrated Package - VALUE $15,870
  • 2 Page Spread Thought Leadership
  • 1 Full Page 4-Color Ad
  • 1 Month of Digital Thought Leadership on The CPAJournal.com

SPECS

NYSSCPA retains the right to edit and approve content before posting. Advertiser agrees that content should focus on information, findings, analysis or case study in an objective way that both benefits and informs the audience. The content presented should not solely focus on the direct promotion of a company, product or service. Content should have a general benefit to CPAs and related professionals.

  • One sponsored content piece per issue of The CPA Journal
  • Images may be included. Images should be 300 dpi
  • Full page articles should be about 800 words, Spreads about 1700 words.
  • Article must be submitted in final (.PDF) format and also include:
    • Company Name
    • Company Logo
    • 25-50 word company bio
  • NYSSCPA will add the following message at the end of the article. Content will be labeled as sponsored
    • "This article is published in sponsorship with [insert advertiser]”