The CPA Journal

Frequency: Bimonthly - 6 issues a year

The NYSSCPA’s flagship publication,The CPA Journal, "The Voice of the Profession,"provides analysis, insight, and debate on current developments and key issues in the profession relevant to CPAs in public practice, industry, government, and education. The CPA Journal has earned its reputation as an objective, balanced source of information on issues of interest to all CPAs, including accounting, auditing, taxation, finance, management, ethics,estate planningand technology.

The CPA Journal is more than just a resource for NYSSCPA members: It reaches nearly every state in the US with International readership.

Advertise within The CPA Journal to connect with decision-makers:
  • 60% of members are VP/Senior level management or higher.
  • The CPA Journal has more than 30,000 readers and the highest percentage of CPA-advisory firm partners and senior corporate financial executives. (Not including the AICPA)

 

 

Editorial Calendar

Issue
Editorial Highlights
Ad Close
Art Due
January/February 2022

Accounting and Auditing Outlook

  • Can traditional financial metrics uncover pandemic effects?

  • Credit losses and going concern issues – how to measure?

  • Critical audit matters, matter

  • Accounting, auditing, and financial reporting regulatory updates

  • New rules and updates from SEC, PCAOB, ASB, IIASB, FASB, IASB, and others

 Dec. 29, 2021 Jan. 5, 2022
March/April 2022

Ethics, Not-for-Profit Organizations, and Government Financial Reporting

  • Updates on exempt organizations

  • How to mitigate risks and identify high-risk areas

  • Anti-money laundering, updates on IRS offshore regulations and assessments, FATCA issues

  • Not-for-profit management and reporting

  • Government accounting and reporting
Feb. 23, 2022
Mar. 2, 2022
May/June 2022

Tax Outlook

  • IRS initiatives and priorities—criminal investigation, bankruptcy, and offers in compromise

  • Critical new issues in tax preparation and planning—filing season issues 

  • New federal tax legislation and changes

  • Remote workers and the NY State rules on domicile

  • Auditors’ heavy hand on remote workers fleeing NYS

 Apr. 27, 2022 May. 4, 2022
July/August 2022

Technology & Sustainability

  • Cybersecurity and fallout from high-profile data breaches

  • Big data and artificial intelligence—where are we?

  • Transformational issues—virtual auditing, outsourced auditing practices      Cryptocurrencies, blockchain, and NFTs

  • Focus on integrated reporting and the six capitals

  • Trends in reporting by public companies—EU Nonfinancial reporting directive 

 June 29, 2022 July 6, 2022
September/October 2022

Education, Young Professionals, DEI

  • “Back to school” issue with panel discussion of education issues

  • Changing the accounting curriculum to keep up with the CPA Evolution

  • Bringing practitioners into the classroom, bringing academic research into practice

  • Diversity equity & inclusion in schools and the pipeline

  • Recruitment, selection, and retention

  • The next generation – finding meaning in the profession and employment with purpose  

Aug. 31, 2022 Sept. 7, 2022
November/December 2022

Practice Management & 8th Annual Practice Management Survey

  • Annual Rosenberg practice management survey, including unique NYS content

  • Predictions for 2023 from thought leaders

  • Merger and acquisition trends, new business opportunities

  • Retirement and transition issues; promoting the next generation of managers.

  • Best practices in management; recruitment and retention of staff; dealing with staff shortages

  • Gender and diversity issues in accounting firms 

 Nov. 1, 2022 Nov. 8, 2022

 

 

 

 

RATES

COLOR
1x
3x
6x

Cover 4*

-

-

$6,795

Cover 2*

-

-

$6,395

Page 1*

-

-

$6,395

Cover 3*

-

-

$6,195

Full Page

$5,770

$5,515

$5,265

1/2 Page

$4,360

$4,285

$4,050

1/3 Page

$3,345

$3,140

$3,040

1/4 Page

$3,020

$2,835

$2,735

1/6 Page

$2,795

$2,635

$2,630
Thought Leadership/Advertorials  -   -   - 

*Other guaranteed positions additional 10% 
*All premiums are four color and are non-cancelable
Rates are net

SPECS

Placement
Size

Full Page (Bleed)*

Bleed: 8.25" x 11.125"
Trim: 8" x 10.875"
Spread Specs 
Bleed: 16.25" x 11.125"
Trim: 16" x 10.875"

1/2-Page Island

4.75" x 7"

1/2-Page Horizontal

7" x 4.75"

1/3-Page Vertical

2.25" x 10"

1/3-Page Square

4.5" x 4.75"

1/4-Page

3.5" x 4.75"

1/6-Page

2.25" x 4.75"
Thought Leadership/Advertorials  View Specs

*NOTE: Trim size of publication is 8" x 10.875". For bleed, extend artwork 1/8" beyond all four edges, to arrive at Bleed Size above. Keep all text elements at least 3/8" inside all edges.

GENERAL REQUIREMENTS AND FORMATS

  • A high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. NYSSCPA is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701

Classified Ads

The CPA Journal reaches more than 26,000 CPAs, practitioners, educators, regulators, students, and other financial professionals.

The CPA Journal accepts line classified advertising and display advertising. The categories available for classified advertising placement include: Financial Accounting & Audit Services, Legal Services, Peer Review Services, Positions Available, Practice for Sale, Professional Opportunities, Situations Wanted, Space for Rent/Real Estate, Tax Consultancy.

CLASSIFIED DISPLAY AD RATES

COLOR
1x
3x
6x

1/4 Page

$700

 $650 $575

1/8 Page

$575

 $525 $450

1/16 Page

$500

 $450 $400

Text Line

$250

 $250 $250

Rates are net

CLASSIFIED DISPLAY AD SPECS

PLACEMENT
SIZE

1/4 Page

3.25" x 4.25"

1/8 Page

3.25" x 2"

1/16 Page

1.5" x 2"

Text Line

Max. 30 words

Line Classified: Line classified ads are set solid with the lead phrase set in bold. No other type variations, illustrations, or borders are permitted.

Production: Line classified ads are set by the publisher. Submit only the text you want to appear in the publication. A proof will not be supplied.

Counting for line classifieds: Two initials are considered a word. Each abbreviation is considered one word, symbols count as one word. Figures consisting of dollar signs and five numerals or less are considered one word. Telephone numbers with area codes are considered one word. Web and email addresses are considered three words.

Submission: 

Submit line classifieds directly to sendmyad@theygsgroup.com

Thought Leadership

More than 30,000 CPAs rely on The CPA Journal to serve as “the voice of their profession”. It is their most trusted professional resource and delivers pertinent news and information in the areas of accounting, tax, audit, practice management, and more.

Now you can share your organization’s thought leadership by providing sponsored content that will appear among the featured articles! The CPA Journal’s sponsored content opportunities provide alignment with the association and a platform for subject matter experts from the sponsoring organization.

A La Carte:

1 Full Page: $5,800

2 Page Spread: $9,000

 

Integrated Packages:

Option 1: $9,000 Integrated Package - VALUE $12,670
  • 1 Full Page Thought Leadership
  • 1 Full Page 4-Color Ad
  • 1 Month of Digital Thought Leadership on The CPAJournal.com
Option 2: $13,000 Integrated Package - VALUE $15,870
  • 2 Page Spread Thought Leadership
  • 1 Full Page 4-Color Ad
  • 1 Month of Digital Thought Leadership on The CPAJournal.com

SPECS

NYSSCPA retains the right to edit and approve content before posting. Advertiser agrees that content should focus on information, findings, analysis or case study in an objective way that both benefits and informs the audience. The content presented should not solely focus on the direct promotion of a company, product or service. Content should have a general benefit to CPAs and related professionals.

  • One sponsored content piece per issue of The CPA Journal
  • Images may be included. Images should be 300 dpi
  • Full page articles should be about 800 words, Spreads about 1700 words.
  • Article must be submitted in final (.PDF) format and also include:
    • Company Name
    • Company Logo
    • 25-50 word company bio
  • NYSSCPA will add the following message at the end of the article. Content will be labeled as sponsored
    • "This article is published in sponsorship with [insert advertiser]”

Advertorial

Price: $8,655

Leave a lasting impression and promote your product or service with a spread advertorial in The CPA Journal. Explain the features and benefits of your products and services in a customized way.

Spread Advertorial
  • Headline -  6 words max
  • Sub-headline - 15 words max
  • Body - 375 words max 
  • Logo - (jpeg or tif, 300 dpi)
  • Company Information
  • Address, Phone, Fax
  • Email, Website
  • Ad Unit - Full Page Ad with Bleed: 8.25" x 11.125"
  • PDF only