New Products Showcase

Create more demand for your products at the New Products Showcase!

The New Products Showcase is a demonstration of products presented as an educational session at the Society of American Florists’ annual convention. Members of SAF’s Professional Floral Communicators-International (PFCI), an organization of floral industry speakers, conduct the demonstrations.

Why You Need to Exhibit in the New Products Showcase

  • It is the highest-attended educational session at the convention.
  • Your company and products get a third-party endorsement from a leading floral industry designer.
  • It takes place immediately before the Supplier Expo, making it a great way to introduce you and your products and services to convention-goers.
  • It’s easy: Complete the Exhibitor Form, provide talking points and images, and send the products to convention for us to show and talk about.
  • It’s a bargain: The exhibitor fee starts at $300. In addition, Supplier Expo exhibitors save $150 on their PPS fee.
  • It’s great PR: You get post-event exposure when thousands of SAF Facebook fans and readers of Floral Management magazine see your products!

What does my company get for exhibiting?

  • A professional floral presenter from PFCI displays your product and delivers your sales message during the most popular educational session at the SAF convention. It is attended by some of the industry’s top retail and wholesale floral business owners.
  • Your product literature and samples will be given to attendees.
  • Your company and product information is listed in a Showcase handout given to attendees. See last year’s program handout at safnow.org/pps.
  • SAF’s Floral Management magazine will feature one of your products in an article about the New Products Showcase after the event. See last year’s article at safnow.org/pps.
PDF Application

Updated information to come!

What do I have to do?

Complete & Return Exhibitor Form

Send to [email protected] with payment or mail to:
The YGS Group
Attn: Laura Gaenzle and Heather Macaluso
SAF New Products Showcase
3650 West Market Street
York, PA 17404

Please note that entries paid by check are not considered final until payment has been received.

SUPPLIERS: Return exhibitor form with payment by August 9, 2019
GROWERS: Enter SAF’s Outstanding Varieties Competition and return the New Products Showcase exhibitor form with payment by August 30, 2019

Submit Entry Info & Images

    Complete the entry form or email the information below.

    • For each product, list up to five bullet points that you would like projected on the PowerPoint slideshow to the audience and listed on the program handout.
    • Company logo and low-resolution images (3”x4” at 100 dpi) of each product for us to show in the PowerPoint slideshow and online.
    • A high-resolution image (3”x4” at 300 dpi) of the product you want shown in Floral Management magazine.

    Consider Registering to Attend

      Consider registering for SAF Amelia Island 2019.

      Click here to learn more about this year’s event!