Floral Management Magazine

Floral Management magazine is the flagship publication of the Society of American Florists. It covers the best in floral industry intelligence, operating strategies, trending news, new products, gift ware and flowers, social media advice, pricing advice, care and handling advice, merchandising, and much, much more. It is mailed to 7,192 members and emailed to 6,521 subscribers 10 times a year!

Editorial Calendar

Featured Editorial
Bonus Distribution

January 2020

Prep Your Business for the New Year

How to use social media to find talent
New plants your customers will love
The skinny on wedding contracts
Product Focus: Must-have plants, Gardening tools
Editorial Section: Self-Care, Spa and Wellness
  • LA Market (500) 
  • Atlanta International Gift and Home (500)
  • Tropical Plant International Expo (100) 
  • Philadelphia Gift Show (300) 
  • Las Vegas Market (300) 

Meet SAF Staff @ Tropical Plant International Expo, Ft. Lauderdale, FL

Reserve space: 12/10/19 
Materials Due: 12/13/19

February 2020

Think Like an Entrepreneur

Steps to to cultivate innovation
Expert advice on digital marketing
Training tips for your team
Product Focus: Pantone’s Color of the Year, Mother’s Day Add-Ons
  • NY Now (300) 
  • National Stationery Show (300) 
  • New England Grows (100) 
  • Global Pet Expo (200) 

Meet SAF Staff @ NY Now, New York, NY

Reserve space: 1/7/20
Materials Due: 1/10/20

March 2020

Annual Wedding Issue

Find new revenue in weddings and events
Wedding looks that wow 
Nuptial trends — and why they matter
Product Focus: “Lookalike” wedding flowers, Wedding/Prom/Event Accessories
  • Great Lakes Floral Expo (300) 
  • SAF’s Congressional Action Days (100) 
  • The Boston Flower & Garden Show (100) 
  • Illinois State Florist Association (100) 
  • World Floral Expo (500) 
  • WUMFA (300) 

Meet SAF Staff @ Illinois State Florist Association, Illinois, Wisconsin & Upper Michigan Florist Association, Green Bay, Wisconsin  

Reserve space: 2/4/20 
Materials Due: 2/7/20 

April/May 2020

The Green Issue

The lastest in green practices and sustainability
How to market your green efforts to customers
Overview of industry environmental standards and certifications 
Product Focus: Roses, Environmentally friendly design tools
  • San Francisco Flower & Garden Show (75)
  • Florida State Florists Association (100) 
Meet SAF Staff @ Florida State Florists Association

Reserve space: 3/5/20
Materials Due: 3/9/20

June 2020

Annual Technology Issue

Tips to create a frictionless customer journey and user experience
What small businesses need to know about cybersecurity
Best practices in online review management
Product Focus: Orchids
  • Dallas Market Center (1,500) 
  • International Floral Expo (1,500) 
Meet SAF Staff @ International Floral Expo, Miami

Reserve space: 5/7/20
Materials Due: 5/11/20

July/August 2020

The Reinvention Summit Issue: July 27-31 

Remarketing: Digital Tactics and Strategies for Success
Virtual Weddings: Helpful Tips and Best Practices
Product Focus: Tropical cuts

Advertising Section: Fresh Product Buyers’ Guide 


Reserve space: 7/7/20
Materials Due: 7/10/20

September 2020

Events/Weddings in the New World 

Reinvention Summit Recap: New Online Strategies
Contract Labor
New Products: Stationery/Personalized Gifts
Product Focus: Chrysanthemums


Reserve space: 8/18/20
Materials Due: 8/19/20

October 2020

Best Practices in Service

Tactics on how to deliver outstanding flower buying experiences every time
Retail trends that affect customers’ expectations — and how you can stay in front of them.
Holiday planning tips that maximize profits
Product Focus: Chrysanthemums, New and Notable Gifts 2021


Reserve space: 10/8/20
Materials Due: 10/13/20

November/December 2020

Outstanding Varieties

SAF’s much lauded annual Outstanding Varieties Competition
Winner’s Circle: SAF’s Annual Awards
Product Focus: Tulips. Key 2020 Advertiser Listing


Reserve space: 11/9/20 
Materials Due: 11/13/20




2020 RATES

Net Rates

Full Page





2/3 Page





1/2 Page





1/3 Page





2- Page Spread





Back Cover





Inside Front Cover





Inside Back Cover








Full Page

Bleed: 8.5" x 11.125"
Trim: 8.25” x 10.875”
Live Area: 8” x 10.625”

2/3 Page

Vertical: 4.6" x 9.625"

1/2 Page

Horizontal: 7" x 4.625"
Island: 4.6" x 7" 

1/3 Page

Vertical: 2.2" x 9.625"

2-Page Spread

Bleed: 16.75” x 11.125”
Trim: 16.5” x 10.875”

Rose Buyers Guide

High Res. Product Image (300 dpi)
High Res. Co. Logo (300 dpi)
50-word (or less) Description
URL, Phone and/or Phone Number


  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. SAF is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.



The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701