Floral Management Magazine

Floral Management magazine is the flagship publication of the Society of American Florists. It covers the best in floral industry intelligence, operating strategies, trending news, new products, gift ware and flowers, social media advice, pricing advice, care and handling advice, merchandising, and much, much more. It is mailed to 7,192 members and emailed to 6,521 subscribers 10 times a year!

Editorial Calendar

Issue
Featured Editorial
Bonus Distribution
Deadlines

January 2019

2019 TRENDS

The Latest Research on Flowers and Health
Hot Tech Gadgets
What’s New in Floral, Decorative and Accessories

Product Focus: Alstroemeria
Editorial Section: Self-Care, Spa and Wellness
  • Philadelphia Gift Show (300)
  • SF Market (400)
  • Seattle Gift Show (300)
  • LA Market (500)
  • Windy City Gift Show (300)

Reserve space: 12/5/18
Materials Due:12/7/18

February 2019

DOING WELL BY DOING GOOD

How To Be Charitable — and Profitable
Industry Programs that Give Back
Holiday 2018 Returns

Product Focus: Pantone Color of the Year
Editorial Section: Prom Bling
  • Orlando Gift Show (300)

Reserve space: 1/7/19
Materials Due: 1/10/19

March 2019

ANNUAL WEDDING ISSUE

The Looks Couples Love
Master the Add-On Sale
Winsome Wedding Proposals

Product Focus: Bulb Flowers 
Advertising Section: Wedding & Prom
  • World Floral Expo (500)
  • Northeast Floral Expo (300)
  • Great Lakes Floral Expo (300)*
  • SAF’s Congressional Action Days (100)
  • Illinois State Florist Association (100)

* Meet SAF Staff @ Great Lakes Floral Expo, Grand Rapids, Michigan

Reserve space: 2/4/19
Materials Due: 2/7/19

April/May 2019

TEAM SPIRIT

Find — and Keep — Great Workers
Time-Management Hacks
Focus on Sustainability

Product Focus: Garden Roses
Editorial Section: Gifts for Babies and Kids
  • Boston Gift Show (200)

Reserve space: 3/5/19
Materials Due: 3/8/19

June 2019

ANNUAL TECHNOLOGY ISSUE

Tech Trends, Tools and Resources
Social Media Stars Tell All
Cybersecurity Best Practices

Product Focus: Gerberas
Advertising Section: Technology Gadgets
  • AIFD Symposium (75)*
  • Dallas Market Center (1,500)
  • Florida State Florist Association (200)
  • International Floral Expo (1,500)

*Meet SAF Staff @ AIFD Symposium, Washington, D.C International Floral Expo, Chicago

Reserve space: 5/7/19
Materials Due: 5/10/19

July 2019

THE SERVICE ISSUE

Delight the Discerning, Disarm the Disgruntled
User Experience Know-How
Holiday Merchandising Inspiration

Product Focus: Hydrangeas
Advertising Section: Fresh Flower Buyers’ Guide
  • Arkansas Florist Association (300)
  • Cultivate (500)*
  • Northeast Market Center (100)
  • Texas State Floral Forum (300)*

* Meet SAF Staff @ Cultivate, Columbus, Ohio & Texas State Floral Forum, Houston

Reserve space: 6/4/19
Materials Due: 6/7/19

August 2019

SYMPATHY SALES

Build Relationships with Funeral Directors
Network Like a Pro
Get Inventory Under Control

Product Focus: Callas
Editorial Section: Pets
  • Arkansas Florist Association (150)
  • Minneapolis Mart Gift (100)
  • NY Now (200)

Reserve space: 7/5/19
Materials Due: 7/9/19

September 2019

NEXT GEN TAKEOVER

Rule-Breakers, Visioniaries and Upstarts
Rethink Your Space
Creating College Connections

Product Focus: Foliage
Editorial Section: Cards and Stationery
  • Ozark Florist Association (75)
  • Las Vegas Souvenir & Resort Show (100)
  • OASIS Gift Show (100)
  • SAF Palm Springs 2018 (300)*

* Meet SAF Staff @ SAF Amelia Island 2019!

Reserve space: 8/2/19
Materials Due: 8/5/19

October 2019

MARKETER OF THE YEAR

The much-awaited unveiling of Floral Management’s 2019 Marketer of the Year

Product Focus: Pantone Fall Color Palette
 
  • Association of Specialty Cut Flower Growers (50)
  • Buyer Cash & Carry (75)
  • Dallas Market Center (1,000)
  • Kansas City Wholesale Tradeshow (100)
  • Montana Florist Association (100)
  • SAF Palm Springs 2018 (500)
  • Utah Professional Florists Association (100)
  • WF&FSA Expo (500)*

* Meet SAF Staff @ WF&FSA, Miami

Reserve space: 8/20/19
Materials Due: 8/23/19

November/December 2019

OUTSTANDING VARIETIES

SAF’s much lauded annual Outstanding Varieties Competition
Winner’s Circle: SAF’s Annual Awards

Product Focus: Orchids
Advertising Section: Key Vendor Profiles
Advertiser Bonus Place an ad in the November/December issue and receive two free Sales WakeUP! Banners. ($600 added-value)
Editorial Section: Floral Management’s Key Vendor Profiles

 

Reserve space: 10/7/19 
Materials Due: 10/8/19

RESERVE YOUR SPOT OPPOSITE FLORAL MANAGEMENT FAVORITE COLUMNS:
  • Viewpoint
  • Talent
  • Business of Design
  • Products
 

 

 

2019 RATES

Net Rates
1x
3x
6x
10x

Full Page

$3,545

$3,297

$3,055

$2,795

2/3 Page

$2,990

$2,780

$2,601

$2,395

1/2 Page

$2,795

$2,520

$2,375

$2,220

1/3 Page

$2,005

$1,920

$1,715

$1,650

2- Page Spread

$6,540

$5,735

$5,660

$5,540

Back Cover

$4,150

$3,960

$3,855

$3,,310

Inside Front Cover

$3,985

$3,825

$3,680

$3,495

Inside Back Cover

$3,655

$3,505

$3,340

$3,175

 

AD SPECIFICATIONS

Placement
Size

Full Page

Bleed: 8.5" x 11.125"
Trim: 8.25” x 10.875”
Live Area: 8” x 10.625”

2/3 Page

Vertical: 4.6" x 9.625"

1/2 Page

Horizontal: 7" x 4.625"
Island: 4.6" x 7" 

1/3 Page

Vertical: 2.2" x 9.625"

2-Page Spread

Bleed: 16.75” x 11.125”
Trim: 16.5” x 10.875”

Rose Buyers Guide

High Res. Product Image (300 dpi)
High Res. Co. Logo (300 dpi)
50-word (or less) Description
URL, Phone and/or Phone Number

GENERAL REQUIREMENTS AND FORMATS

  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8” away from trim. Spread ads must have at least 3/8” total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold).
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. SAF is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.

PRODUCTION CONTACT

sendmyad@theygsgroup.com

The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701