Floral Management Magazine

Floral Management magazine is the flagship publication of the Society of American Florists. It covers the best in floral industry intelligence, operating strategies, trending news, new products, gift ware and flowers, social media advice, pricing advice, care and handling advice, merchandising, and much, much more. It is mailed to 5,000+ members and emailed to more than 6,000 subscribers 6 times a year!

Editorial Calendar

Featured Editorial

November/December 2020

Supply Chain in 2021

  • Supply Chain in the New Year and Valentine's Day
  • New and Unique Products for 2021
Editorial Fresh Product Focus: Tulips

Reserve space: 10/9/20 
Materials Due: 10/13/20

January/February 2021

Plant Mania 

  • Leveraging the consumer plant craze to drive sales for your business
  • Training your team to be the go-to plant experts
  • Sourcing and merchandising unique plant finds and accessories
  • Marketing tactics that take the fear out of buying plants for customers
Editorial Fresh Product Focus: 2021 Color Trends & Houseplant Faves
Supplier Focus: Pet Products

Ad Close: 12/11/20
Materials Due: 12/14/20 

March/April 2021

The Event Issue 

  • Pivoting your event busines for long-term success
  • Wedding trends that drive sales
  • Policies, procedures and processes that cover your investments and keep your team safe
  • Finding new opportunities to increase revenue 
Editorial Fresh Product Focus: Spring Holiday Favorites and Body Flowers
Supplier Focus: Extra Touch Add-Ons

Reserve space: 2/8/21
Materials Due: 2/11/21

May/June 2021

Your Tech Toolbox

  • Optimizing your site for online sales
  • Standing out on social media
  • Streamlining tasks to save time and money
  • Putting tech ideas in delivery management to work
Editorial Fresh Product Focus: Specialty Cuts
Supplier Focus: The Latest and Greatest Gadgets

Reserve space: 4/5/21 
Materials Due: 4/9/21

July/August 2021

The Team Building Issue

  • Exploring incentive programs and other pay structures
  • Finding, training and keeping your top team
  • Cultivating new leaders in your organization
  • Avoiding burnout 
Editorial Fresh Product Focus: Fall Favorites
Supplier Focus: Christmas Selections

Reserve space: 6/7/21
Materials Due: 6/11/21

September/October 2021

The Growth Issue

  • Learning from the “secrets” of top marketers
  • Strategies to help build the business you want
  • Right-sizing your operations
  • Creating a marketing plan that sticks
Editorial Fresh Product Focus: Ilex, Hypericum Berries
Supplier Focus: Sympathy

Reserve space: 8/4/21
Materials Due: 8/9/21

November/December 2021

The Fresh Product Spotlight 

  • Making the most of the latest and greatest in fresh product
  • Design room strategies that reduce costs
  • Understanding the supply chain
  • Planning for the new year
Editorial Fresh Product Focus: Valentine’s Shop Specials
Supplier Focus: Valentine’s Day Add-Ons 

Reserve space: 10/12/21
Materials Due: 10/15/21




2021 RATES

Net Rates

Full Page





2/3 Page





1/2 Page





1/3 Page





2- Page Spread





Back Cover





Inside Front Cover





Inside Back Cover








Full Page

Bleed: 8.5" x 11.125"
Trim: 8.25” x 10.875”
Live Area: 8” x 10.625”

2/3 Page

Vertical: 4.6" x 9.625"

1/2 Page

Horizontal: 7" x 4.625"
Island: 4.6" x 7" 

1/3 Page

Vertical: 2.2" x 9.625"

2-Page Spread

Bleed: 16.75” x 11.125”
Trim: 16.5” x 10.875”

Rose Buyers Guide

High Res. Product Image (300 dpi)
High Res. Co. Logo (300 dpi)
50-word (or less) Description
URL, Phone and/or Phone Number


  • high-resolution PDF/X-1a file is required for all ads.
  • Colors must be CMYK. No ICC profiles, RGB, or Pantone colors.
  • Resolution of all photography and scanned illustrations must be at least 300 dpi. Line art should be 600 dpi.
  • Vital copy and images must be at least 1/8" away from trim. Spread ads must have at least 3/8" total gutter.
  • Materials should be submitted without crop marks, but full-page ads should include the required 1/8" bleed.
  • All fonts used must be embedded in the PDF file.
  • Using the bold, italic or other style keys is not encouraged. Please use the bold or italic version of the font. (For example, instead of making Adobe® Garamond bold with the style key, use the actual font for Adobe® Garamond Bold.)
  • Flatten all layers and set transparency to highest setting.
  • Ads must be suitable to print as-is. SAF is not responsible for any errors in content.
  • PLEASE NOTE: Materials that do not meet the stated advertising specifications will be rejected.
  • Necessary alterations are the responsibility of and at the expense of the advertiser. All materials must be submitted in accordance with the published deadlines and meet the criteria stated in the advertising policy.



The YGS Group
3650 West Market Street
York, PA 17404
Tel: +1 717 505 9701